Weaving Influence Competitors

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transform culture and spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company. We use our profits to strengthen our business, provide our employees with opportunities to grow, advance our industry, and serve as a responsible citizen of the world. Every day, we strive to live and work by a long-held set of core values: the pursuit of excellence, the freedom to be curious, the courage to do the right thing, and a commitment to improving society. Edelman is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

Welcome to the Content Marketing Institute (CMI), an Informa company. Our goal is simple: we want to help you with the how-to of content marketing. We have resources to help you navigate how to get started or improve your content marketing efforts, including blog posts, original research and stats, case studies and much more. While you can’t overstate the importance of learning, many marketers simply need help. If you are wondering where to get started or if you have a specific task in mind, we can help. People ask us all the time how CMI came to be. It’s simple, really. Despite the abundance of good blogs, books and other resources on content marketing, we’ve found that people have a lot of questions about content marketing. Here are just a few of the questions we hear all the time: How do I develop a strategy? How do I create content that my audience will find valuable? How can I measure what’s working (and what’s not) to make changes? Here’s the thing: While many people know how to do some of this well, very few people have the knowledge—or time—to be a master of everything. We launched the Content Marketing Institute in May 2010 as a meeting ground for the brightest minds to give you real-world how-to advice about content marketing in any venue: online, mobile, in-person and in print. No fluff, just practical insights. Marketers thanked us for the feedback, but some wanted more help. That’s when we started working with clients to help them with their content marketing strategy. Like what you find here? Subscribe to our email to get the latest in content marketing delivered to your inbox: http://cmi.media/getemail

Sociallyin is the #1 social-first marketing agency built to help brands turn social media into a real business driver. We partner with CMOs, VPs of Marketing, Social Media Directors, and Brand Leaders to design and execute social programs that go beyond vanity metrics and deliver measurable impact. We are 100% focused on social media. That focus enables us to delve deeper than traditional agencies, combining strategy, creative, media, and analytics into a single, integrated system designed for modern platforms and audiences. Our services include social media strategy, full-service social media management, content production at scale, paid social advertising, influencer marketing, inbound and outbound community management, social listening, and performance reporting tied to business outcomes. From always-on brand presence to campaign-based initiatives, we help teams move faster and scale smarter. Sociallyin is built for modern marketing teams and brands that need a partner that understands platform nuance, content velocity, internal stakeholder pressure, and performance accountability. We operate as an extension of in-house teams, providing strategic leadership and creative horsepower without adding friction. What sets us apart is our ability to blend platform-native creativity with data-driven decision-making. Our teams produce scroll-stopping content at scale, while our strategists and analysts continuously test, optimize, and connect social efforts to real KPIs. If you’re looking for a social media agency that treats social as a core growth channel, not an afterthought, welcome to Sociallyin.