W.blvd Information

OUR VISION. We envision a world where everyone can stay true to your beauty. OUR MISSION. To create, develop, and offer lifestyle & beauty products that will positively influence people in all generations – here, now, and in the times to come. OUR STORY. Since 2007, we evolved with our beloved brands we’ve created and developed such as dkcos, Soo’AE, Unicorn Glow, L.O.C.K, HIP CHIC, and Food Story. Marking our 15th anniversary, we have full-fledgedly transitioned from DKCOS to W.blvd. Everything W.blvd stands for is infused in our name. The W embodies a simple value we uphold which is, “We Want to Walk With You” together down a boulevard where your beauty is appreciated and sustained. We provide and offer affordable, high-quality skincare, make-up, and lifestyle & beauty products across all ages & gender, and also strive to go beyond to foresee how the lifestyle we pursue at the present can positively affect future generations. We invite you to Stay True to Your Beauty – and walk with us down the W.blvd.