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What is Waypoint? Waypoint, formed in 2008, is an organization owned by seven independent leading regional brokers. Waypoint was created as a forum to ignite improvements within the foodservice broker industry. Today, Waypoint has evolved and co-developed sales training programs, analytics, technology platforms and forward looking organizational structures. It is the individual strengths, backed by best-in-class business practices that set the Waypoint members apart. Our mission To define and implement "best practices" and establish standards of excellence for member brokers and the industry to deliver improved speed-to-market, ROI and sales results that exceed go-to-market partners' expectations. Who we serve Waypoint members are committed to working with all industry participants to enhance the consumers' experience. Why Waypoint brokers? Waypoint members undergo a strict audit that assures compliance in the implementation of defined best practices. In conjunction with industry partners, members continue to evolve and innovate to support the service and product requirements of the industry.

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