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Wayne Celia Jr. Location
New York, NY, US
Wayne Celia Jr. Work
Head of Development and Sourcing @ (February 2025 - Present)
Vice President of Innovation (Fractional) @ (February 2025 - Present)
Vice President - Product Development and Innovation @ (May 2024 - February 2025)
Vice President - Cosmetics and Skincare @ (August 2021 - May 2024)
Executive Vice President @ Diversified Distribution (August 2015 - August 2021)
Vice President, Marketing and Product Development @ Diversified Distribution (December 2010 - August 2015)
Director of Marketing And Product Development (Dicon) @ (November 2008 - December 2010)
Marketing Director @ (March 2006 - November 2008)
Marketing Manager @ (July 2003 - March 2006)
Product Development Manager - Owned Brands @ (July 2003 - December 2003)
Wayne Celia Jr. Education
Lehigh University
Bachelor's degree (Marketing & Chemistry)
Wayne Celia Jr. Skills
AI for Marketing
Analytical Skills
Artificial Intelligence (AI)
Board Presentations
Brand Awareness
Brand Development
Brand Marketing
Budgeting
Business Analysis
COGS
COGs Optimization
Chemistry
Claims & Clinical Testing
Clean Beauty
Color Cosmetics
Competitive Analysis
Competitive Intelligence
Consumer Marketing
Consumer Packaged Goods (CPG)
Consumer Packaged Goods Marketing
Consumer Products
Copywriting
Cosmetic Formulation
Cosmetics
Cost-Benefit Analysis
Creative Briefs
Creative Ideation
Cross-Functional Team Building
Data Analysis
Digital Strategy
Director level
Entrepreneurship
Executive Leadership
Fast-Moving Consumer Goods (FMCG)
Financial Analysis
Formulation
Formulation Strategy
Global Cross-Functional Team Leadership
Global Launch Execution
Global R&D
Global Sourcing
Go-to-Market Strategy
High Performance Teams
Hybrid Skincare-Makeup Development
IP management
Influencer Marketing
Innovation Management
Intellectual Property
Key Performance Indicators
Leadership
Low Cost Country Sourcing
Market Research
Marketing Budget Management
Marketing Management
Marketing Strategy
Material Science & Packaging Innovation
Multicultural Team Building
New Product Commercialization
New Product Ideas
P&L Management
Packaging Development
Presentations
Pricing
Problem Solving
Product Design
Product Development
Product Launch
Product Lifecycle Management
Product Management
Product Marketing
Product Strategy
Product categories
Profit & Loss Management
Profit Maximization
Project Management
Project Portfolio Management
Public Speaking
Raw Material Sourcing
Regulatory Compliance (US/EU/Global)
Revenue & Profit Growth
Skin Care Products
Skincare Formulation
Sourcing
Stage-Gate
Stage-Gate Process
Stakeholder Management
Strategic Sourcing
Supplier & CMO Management
Sustainability Strategy
Sustainable Packaging
Team Building
Texture & Sensory Development
Trend Analysis
Vendor Management
concept to commercial
consumer packaged goods
cosmetic accessories
Strategy
Marketing
Event Planning
Customer Service
Wayne Celia Jr. Summary
Wayne Celia Jr., based in New York, NY, US, is currently a Head of Development and Sourcing at MAKEUP BY MARIO. Wayne Celia Jr. brings experience from previous roles at TCG Beauty, Porex and Diversified Distribution. Wayne Celia Jr. holds a Bachelor's degree in Marketing & Chemistry @ Lehigh University. With a robust skill set that includes AI for Marketing, Analytical Skills, Artificial Intelligence (AI), Board Presentations, Brand Awareness and more. Wayne Celia Jr. has 4 emails and 2 mobile phone numbers on RocketReach.
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