Way is unlocking the power of experiences for brands with its all-in-one experiential platform. From highly bespoke curated experiences to one-time brand activations and recurring experiential resources, Way integrates the management of these diverse offerings into a singular technology, eliminating the need for excess third-party platforms that fragment the customer's journey. Launch and scale brand-defining experiences today and elevate how people interact with your brand.
| Website | https://way.co |
| Revenue | $98.5 million |
| Employees | 55 (40 on RocketReach) |
| Founded | 2020 |
| Industry | Software Development |
| Keywords | Experiential Marketing Platform, Brand Experience Management, Event Management Platform, Experiential Event Platform, Brand Activation Platform, Customer Experience Platform, Experiential Marketing Agency, Event Marketing Platform, Experiential Commerce, Brand Experience Agency, Experiential Technology |
| Competitors | Booking.com, Expedia, Inc., Vacasa, Tripadvisor, OYO, Sonder Inc., Great Rentals, Vrbo, 途家网网络技术（北京）有限公司, FlipKey +45 more (view full list) |
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Way Questions
The Way annual revenue was $98.5 million in 2026.
Michael Stocker is the Co-Founder and CEO of Way.
40 people are employed at Way.
Way is based in Austin, Texas.
Top Way Employees
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Michael Stocker
Co-Founder and CEO at Way
Austin, TX, US25+ -
Jake Luster
Co-Founder and Head of Product at Way
Austin, TX, US1 -
Kyle Gardner
Chief Operating Officer at Way
Austin, TX, US23 -
Erika Kraus
VP of Marketing at Way
Austin, TX, US45+ -
14
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Mike Vincent
SVP Customer Success at Way
United States25+ -
Laurie Chen
Director of FP&A and Accounting at Way
Austin, TX, US11 -
Dyann Confer
Director of Accounting at Way
Austin, TX, US23 -
Chabane Hamma
Head of Automation @Way at Way
Île-de-France, France21
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