Wax Marketing, Inc. Information

The recipe to modern marketing magic is equal parts messaging, channels and timing. Integrated marketing communications (IMC) finds the best blend of traditional and digital platforms to strengthen your brand and deliver your message to the right audience precisely when and where it should be heard. Making each channel work together in harmony is the key to success. Wax Marketing is one of the few IMC agencies that really knows how to create a fully synergized marketing and public relations campaign. Led by Bonnie Harris, Wax Marketing provides integrated traditional and new media marketing and communications services to increase inbound lead generation, improve brand awareness and protect personal and brand reputations in today’s digital environment. Services include: - IMC Strategy & Implementation - Content Marketing Services - Social Media Strategy & Implementation - Traditional & Digital PR Services - Brand & Crisis Communications About Bonnie Harris: Bonnie is an IMC expert with over ten years marketing communications experience across traditional and digital media. She's created IMC campaigns for a wide variety of clients from Ivy League universities to healthcare specialty practices. She writes about IMC for national publications and is a regular guest on shows and podcasts discussing marketing and IMC strategy. Bonnie's been quoted in USA Today, Success Magazine, PR Week and many other publications. Prior to founding Wax Marketing, she was Executive Vice President for a publicly-held technology firm in Boston, MA, where she was responsible for 9 profit centers generating more than $100 million in annual revenue. Bonnie holds an M.S. in Integrated Marketing Communications from West Virginia University and a B.S. in Economics from the University of Minnesota. She is an adjunct professor for the Reed College of Media IMC graduate program at West Virginia University and teaches IMC for the Public Relations Society of America (PRSA).