Waves & Shapes Information

Commercial representation & business development in the Nordic design market Waves & Shapes is a Scandinavian commercial agency specialising in the development and representation of premium design and interior brands across the Nordic region. With more than 35 years of experience in commercial leadership, sales management and business development, we help companies establish strong market positions and achieve sustainable growth in complex B2B environments. Our work is based on deep insight into Nordic market dynamics, customer behaviour and long-term relationship building. The agency is founded and led by Per Møller, who has held senior roles such as Sales & Marketing Manager, Commercial Director and Managing Director in both Nordic and international organisations. He brings extensive experience in strategic development, partner management and commercial execution across Denmark, Sweden and Norway, and operates fluently across all Scandinavian markets and languages. What we do We support selected brands with: • Commercial development and go-to-market strategy • Market entry and expansion in the Nordic region • Agent, dealer and partner network development • Key account and stakeholder management • Strategic execution and commercial follow-through Rather than acting as a traditional multi-brand agent, Waves & Shapes works with a limited number of partners to ensure focus, commitment and high-quality execution. We operate as an integrated commercial partner — not merely a sales channel. Work with us If you are looking to strengthen your commercial presence in Scandinavia or need a committed partner to support strategy, market development or partner management, we welcome an open and constructive dialog. Specialising in premium furniture, interiors and design-driven brands.