Waveform Insight Information

Waveform is a full-service insight consultancy, providing market, audience and user research to build customer empathy, fuel creativity, optimise market strategy and improve experiences. We help brands identify the products & services to build, for which audiences, the critical features to include and the most appealing market launch position. Our team brings together the best in product, user and strategic market research to deliver direction to brands in the digital, tech, media and telecoms space: - Mixed-methods research expertise spanning markets, users, customers, stakeholders - Customer-centric solutions: Explorative, generative, strategic & evaluative market and user research methods - Digital, tech, media and telecoms experience spanning from new start-ups to the World’s leading brands - Sector experience spanning media, consumer tech, telecoms, finance, retail, travel, D2C, gaming, education, charities. - Adaptable service levels and delivery - from quick robust answers to strategic insight partnerships Our research & insight services: Across the product journey, we will get you closer to your audiences and increase your chances of success. Discover: Explorative and generative research to surface underserved needs, identify your market and build empathy with audiences: -Market orientation surveys -Audience goals interviews -Jobs to be done surveys -Audience & user personas -Journey mapping Define: Surveys and analytics to gauge product-market-fit, optimise propositions and shape successful go-to-market strategies: -Audience needs segmentation -Proposition screening survey -Product Market Fit survey -Critical Features survey -Price & package optimisation Deliver: Co-creative and evaluative research to shape, test and hone your propositions ready for launch with users and audiences: -Insight sprint community -Prototype evaluation surveys -User testing -Experience feedback surveys -Field trial research