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Wavecrest Group is a boutique advisory firm offering executive-level counsel in media, communications, crisis management, and public positioning. Founded by former Nine News Director Simon Hobbs —who spent more than 13 years running Australia’s largest newsroom—Wavecrest brings deep insight into how media and public opinion really work. We specialise in crafting compelling content and powerful storytelling that truly cuts through, ensuring your message resonates with impact. We work with a select group of leading executives, high-profile organisations, and prominent individuals to get ahead of, or tackle, complex or high-stakes challenges. We embed directly with leadership teams—joining the conversations where decisions are made—to provide high-trust, high-speed strategic advice from the inside out. Leveraging an extensive, trusted network built over decades, Wavecrest Group also has the unique ability to quickly bring together specialised teams of experts, including top-tier creatives, when specific insights or capabilities are needed, ensuring comprehensive support for even the most intricate situations.

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Industry Public Relations and Communications Services

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Simon Hobbs is the Managing Director and Founder of Wavecrest Group.

1 people are employed at Wavecrest Group.

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