WATERROWER Competitors

For over five decades, Life Fitness / Hammer Strength has crafted state-of-the art cardio and strength equipment that moves in sync with the human body, helping athletes and exercisers globally, become faster, stronger, and healthier. We created fitness. Now we’re making it better. In 1968 Dr. Keene Dimick invented the first piece of electronic fitness equipment – the exercise bike. His creative spirit is in our DNA and continues to inspire us every day. Today, the way people live, work and play is ever-changing. A phenomenon that is putting new challenges on our collective wellbeing. As creators in fitness, we notice and act on this by innovating, engineering and manufacturing the best workout experiences that move every partner, customer, athlete and exerciser, forward together. We believe that everybody gains from working out. That is why, at Life Fitness/Hammer Strength, we partner with our customers to create intuitive, high-performance, cardio and strength solutions, that move with the body’s natural biomechanics to make every goal feel possible. Driven by the standards demanded by elite athletes, we share a passion to engineer our products to be accessible to all – young and old, athlete and improver, well and in-recovery. As experts in fitness equipment innovation, we set the bar for our industry. By never compromising on performance, quality, or reliability, we continue to raise that bar. Our purpose is to empower the world to work out, creating healthier lives together.

Fit for Everyone: At Sunny Health & Fitness, we believe a quality workout experience and healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old; busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.

Concept2 is the leading manufacturer of sport-based ergometers, including the RowErg, SkiErg, BikeErg and StrengthErg. The company began in 1976 in the back of a bread truck when Dick and Pete Dreissigacker, fresh from Olympic training, started making composite racing oars. Concept2 oars and sculls have since gone on to become the equipment of choice among the world's rowers. In 1981, Dick and Pete created the Concept2Model A RowErg, which swiftly became the best-selling rowing machine in the world. They introduced a Nordic ski training machine, the SkiErg, in 2009. The Concept2 BikeErg (released 2017) is the latest addition to our family of sport-based ergometers. Since those early days we've grown to over 70 employees in Morrisville, Vermont. We remain dedicated to our philosophy of providing the most innovative products and programs to our customers. We sell factory direct to eliminate the middleman so that we can provide our customers with the best value.