Waterfall Technology Stack

The Adestra platform is an email marketing suite that includes advanced features such as automation and conversion capture.

Adobe Marketing Cloud is an online marketing and website optimization software that integrates all online marketing platforms into the one dashboard.

Bing Ads provides pay per click advertising on both the Bing and Yahoo! search engines.

Facebook is a social networking site that makes it easy for people to connect and share with family and friends online.

Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Google AdWords lets create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to their website.

Adobe helps organisations in creation of multimedia and creativity software products, with a more recent foray into digital marketing software.

Cloudflare Content Delivery Network (CDN) is a geographically distributed group of servers that ensure fast delivery of Internet content, including HTML pages, JavaScript files, stylesheets, and images.

GitHub is a place to share code with friends, co-workers, classmates, and complete strangers, helping individuals and teams to write faster, better code.

Jenkins is an open source automation server written in Java. Jenkins helps to automate the non-human part of the software development process, with continuous integration and facilitating technical aspects of continuous delivery. It is a server-based system that runs in servlet containers such as Apache Tomcat.

The Windows Azure Platform enables businesses to run critical applications with a higher performance-price ratio by running them on the services platforms data centers on a pay-as-you-go basis.

Volusion is an online store builder that offers everything a business needs to build, grow and manage an online store.

Wistia is an online video hosting platform built specifically for businesses. This professional video hosting service is easy to use and facilitates successful video marketing through a host of great tools and features. Covert viewers to leads with features such as the Turnstile email collector and clickable calls-to-action.

WP Engine provides managed WordPress hosting for mission critical sites around the world.

Adobe Photoshop is a webtop application for editing images and photos online.

Upland PowerSteering is a project and portfolio management software solution.

Adobe Photoshop is an advanced graphics manipulation and editing software used for image editing, graphics design and digital art.

ServiceNow Now Platform delivers cross-enterprise digital workflows that connect people, functions and systems to accelerate innovation, increase agility, and enhance productivity.

Slack is a single workspace that connects users with the people and tools they work with everyday, no matter where they are or what they do.

Zendesk is a cloud-based customer service software solution trusted by over 40,000 organizations worldwide. Companies such as Groupon, Box, and Zappos are using Zendesk to lower costs, raise productivity, and increase customer satisfaction.

Agile CRM combines powerful automation, telephony, web, mobile, email, social and scheduling features to effectively manage the entire customer journey.

BlueVenn is a customer journey, analytics and single customer view platform.

Engage is a cloud-based messaging app for instant, 1 to 1 sales on the web.

Marketo Forms empowers Marketers to create flexible web forms without programming knowledge. Forms can reside on Marketo landing pages and also be embedded on any page of your website.

Merkle is a data-driven, technology-enabled performance marketing agency that specialise in the creation and delivery of unique, personalised customer experiences that drive performance across all platforms and devices.

Rant & Rave provides customer engagement solutions to proactively communicate with and gather feedback from their customers.

Sumo is easy to install on any website or CMS, Sumo is a suite of free app-like tools for growing website traffic, email subscriber lists and monitoring engagement.

Android is a mobile operating system based on a modified version of the Linux kernel and other open source software, designed primarily for touchscreen mobile devices such as smartphones and tablets.

Microsoft Exchange Online is a hosted email for business.

Outlook is a product that provides its users with an email service, calendar, and the ability to save and synchronize contacts.

AngularJS is a JavaScript-based open-source front-end web application framework mainly maintained by Google and by a community of individuals and corporations to address many of the challenges encountered in developing single-page applications.

The Apache Project is an effort to develop and maintain an open-source HTTP server for modern operating systems including UNIX and Windows. The goal of this project is to provide a secure, efficient and extensible server that provides HTTP services in sync with the current HTTP standards.

Apache ActiveMQ is an open source messaging and integration patterns server.

ASP.net is an open source framework for building web applications and services with .NET and C#.

Backbone.js is a JavaScript framework with a RESTful JSON interface and is based on the model–view–presenter application design paradigm.

Bootstrap is a free and open-source front-end framework for designing websites and web applications. It contains HTML and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions.

Font Awesome makes it easy to add vector icons and social logos to their website.

Git is a free and open source distributed version control system designed to handle everything from small to very large projects with speed and efficiency.

Aruba Networks is a suite of enterprise networking and security solutions designed for network administrators and security professionals.

Cloudflare mitigates threats from website scraping to application level attacks e.g. SQL Injection and DDOS Protection without any additional hardware.

reCAPTCHA is a CAPTCHA-like system designed by Google to establish that a computer user is human.

AT&T is a US-based telecoms company, and the second largest provider of mobile services and the largest provider of fixed telephone services in the US.

Cisco WebEx is a cloud-based communication & collaboration app which combines screen sharing with voice & video conferencing, call recording, mobile apps & more.

Gmail is a free, advertising-supported email service offered as part of Google's G Suite, with 15GB of storage, color-coded inbox filters and unsend button.

GoToWebinar is a collaboration tool user can use to conduct "do-it-yourself"" webinars

G Suite is a suite of apps from Google which offers a number of tools to communicate and collaborate with colleagues, store files, and manage data.

MyFax allows customers to send and receive faxes using email, the web or a smart phone. A hosted digital fax solution replaces expensive fax machines, fax servers, and supporting infrastructure. A MyFax number is a real fax number. MyFax offers toll free and local fax numbers at no additional cost.

AWS Route53 is a Cloud DNS service helps in customers to route end user requests to internet applications.

Google Analytics allows users to measure sales & conversions, plus gain fresh insights into how visitors use sites, & how they arrived on site.

Localytics is a Web-based analytics and marketing platform for web and mobile applications utilized by marketers to drive user engagement.

New Relic One is an entity-centric observability platform that collects and contextualizes all operational data—from any source—and simplifies instrumentation, data ingestion, exploration, correlation, and machine learning-powered analysis to support observability for every organization.

Jobvite Inc. is a software and recruiting corporation, based in San Mateo, California. The firm, which operates globally, is involved with the provision of a Software as a Service social recruiting platform, enabling companies to advertise jobs and manage the recruitment process. Its web-based service enables its clientele to create job invitations, known as "jobvites".

Timesheet.com by Upland is the leading cloud, workflow-driven time tracking solution. The timesheet software helps reduce their administration costs by automating their project time tracking, time and attendance for payroll, project costing, and client billing.

JUnit is a unit testing framework for the Java programming language. JUnit has been important in the development of test-driven development, and is one of a family of unit testing frameworks which is collectively known as xUnit that originated with SUnit.

Selenium is a portable software-testing framework for web applications. Selenium provides a playback tool for authoring tests without the need to learn a test scripting language.

New Relic is used to monitor customer's entire system, including applications, servers, browsers, and network. An ecosystem of plugins let clients monitor customers entire stack.

Sumo Logic is a log management and data analytics software that creates manageable information based on data feeds. Sumo Logic assesses server, application and website performances by creating graphs and charts based on their activities. This information displayed then enables customers to create alerts once data reaches certain levels which in turn notification.