WaterBear Management Information

Consulting and advisory services for technology, healthcare, marketing and media: ➢ Technology: we provide consulting services and technological solutions within our areas of expertise. Our key 2024 plans include applying Artificial Intelligence to the Healthcare sector and CRM platforms and continue to expand our technology and content licensing deals. ➢ Healthcare: we advise companies and institutions in the healthcare sector on aspects related to their strategy and technology. 2023: we have worked with the Consejo General de Colegios Farmacéuticos and with companies such as ShuttleCloud Corp. We have recently joined EU’s HERA Critical Medicines Alliance project in 2024 with a specific focus on researching the application of AI in the distribution chain of critical medicines. ➢ Brands & CRM: we leverage the latest AI-specific tools from leading companies, such as Llorente y Cuenca, to enhance FMCG brand CRM platforms, propose new business models and address mass-scale consumer issues. ➢ Content and media: we increase content owners revenue by opening up new revenue streams in untapped windows and through new business models (2024: cognitive digital products with LatAm transportation companies; 2022: Antena 3 TV content in non-theatrical windows in Mexico). We establish partnerships between technology companies and content owners/licensees and we own leading mobile platforms to deliver professional content (2017: Mirada; 2017-2022: WikiFarmacia). We provide strategic and marketing advice to media platforms (2016-2021: Imageen Reliving History VR; 2016: Rakuten TV). We produce proprietary TV formats (2015: CitySoul).