Waseela is the MSME arm of AUR Finance, in partnership with Egyptian Gulf Holding for Financial Investment. It was launched in June 2021, and was rapidly expanding its branches network and portfolio across Egypt. Waseela currently have 66 licensed branches throughout Egypt, offering individual and group loans for micro enterprises ranging from EGP 3,000 to EGP 200,000 and tenor up to 3 years. Vision: To become a leader in providing innovative financial products in non-banking financial services to the Egyptian market. Mission: To serve as a trusted partner to our clients by responsibly providing financial services that empower them and help them reach the goal of sustainability, which would stimulate growth and economic progress, on the foundation of innovation and technology.
| Employees | 65 (42 on RocketReach) |
| Founded | 2021 |
| Industry | Financial Services |
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Waseela Questions
Mohamed Gomaa is the Managing Director of Waseela.
42 people are employed at Waseela.
Waseela is based in Cairo, Cairo Governorate.
Top Waseela Employees
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Abdallah Mohamed
Bussines Analyst at Waseela
Cairo, Cairo Governorate, EG -
Esraa Khalid
Senior payroll and benefits specialist at Waseela
Cairo, Cairo Governorate, EG -
Zeinab Gaber
Legal Specialist at Waseela
Cairo, EG -
Basma Farag
HR Specialist at Waseela
Giza, Giza Governorate, EG -
Moustafa Elbehiry
Area Account Supervisior at Waseela
Qena, Qena Governorate, EG
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