WANAMAKER Information

WANAMAKER empowers Management Teams, Finance Departments, and Investors with transparency into Marketing's Black Box to ensure advertising investments generate real financial results. THE PROBLEM: Marketing reports don't align with Finance reports because attribution does not measure incremental effects. Attribution leads to performance advertising activities being overstated, while the impact from other marketing strategies are understated. Attribution causes marketing investments to be inefficiently allocated, leading to wasted spend and lost revenue. THE SOLUTION: Empower Finance with an independent marketing measurement system that measures the incremental financial effects of marketing investments to eliminate ineffective advertising strategies, and re-allocate spend to marketing strategies that generate real financial results.