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Walter Coffey Location
Boston, MA, US
Walter Coffey Work
Territory Executive @ (January 2026 - Present)
Director of Business Development – Branding – Client Accounts @ Archipelago Strategies Group, (ASG) (January 2024 - January 2026)
Enterprise Account Director @ (January 2021 - January 2024)
Sr. Business Development Manager @ (January 2020 - January 2021)
Sr. Sales Development Executive, Healthcare @ (January 2020 - January 2020)
Digital Advertising Manager - WCVB-TV @ (January 2017 - January 2020)
Senior Director of Advertising @ (January 2013 - January 2017)
Multimedia Global Advertising Manager @ (January 2008 - January 2013)
Multimedia Global Real Estate Advertising Manager @ (January 2003 - January 2008)
Advertising Operations Manager - BostonWorks.com @ The Boston Globe (January 2001 - January 2003)
Classified Advertising Manager @ The Boston Globe (January 1998 - January 2001)
Account Manager @ (January 1993 - January 1998)
Director of Public Relations and Marketing, Boston Youth Clean-Up Corp @ City Of Boston - Parks and Recreation (January 1991 - January 1993)
Walter Coffey Education
Harvard Business School
Driving Digital & Social Strategy - Executive Education
2014-2014
Suffolk University - Sawyer Business School
MBA (Marketing)
Dartmouth College Tuck School of Business
Driving Breakout Performance Certificate
Suffolk University - Sawyer Business School
BSBA (Management)
Walter Coffey Skills
AI Prompting
AI for Marketing
Ad Tech
Advertising
Advertising Sales
Analytical Skills
Artificial Intelligence (AI)
B2B
Brand Development
Branding
Business Development
CRM
Content Strategy
Customer Relationship Management (CRM)
Data Analysis
Described a variety of innovative ways AI has been integrated into the workplace
Developed strategies to stay up-to-date in the emerging landscape of AI
Digital Marketing
Digital Media
Digital Media Sales
Digital Strategy
Digital Video
Direct Marketing
Display Advertising
DoubleClick
Email Marketing
Evaluated additional AI tools and their potential for future application in the workplace
Generative AI for Sales
Integrated Marketing
Interactive Marketing
Key Performance Indicators
Lead Generation
Magazines
Market Research
Marketing
Marketing Attribution
Marketing Communications
Marketing Strategy
Media Buying
Media Planning
Media Sales
Mobile Advertising
Mobile Marketing
Multi-touch
New Business Development
New Media
Online Advertising
Online Marketing
P&L Management
Pay Per Click (PPC)
Press Releases
Programmatic Media Buying
Project Management
Public Relations
ROI Optimization
Responsible AI
Social Media
Social Media Marketing
Social Media ROI
Sponsorship
Strategic Planning
Strategy
Web Analytics
cost per click
MBA
Customer Relationship Management Crm
Real Estate
Leadership
Keys
Customer Relationship Management
Walter Coffey Summary
Walter Coffey, based in Boston, MA, US, is currently a Territory Executive at United States Postal Service. Walter Coffey brings experience from previous roles at Archipelago Strategies Group, (ASG), Yelp, Whitridge Associates and Vericast. Walter Coffey holds a 2014 - 2014 Driving Digital & Social Strategy - Executive Education @ Harvard Business School. With a robust skill set that includes AI Prompting, AI for Marketing, Ad Tech, Advertising, Advertising Sales and more. Walter Coffey has 4 emails and 2 mobile phone numbers on RocketReach.
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