Walk & Create Information

WALK is where management consultancy meets creativity. We don't come from Adland and we think this is an advantage. We are specialists in communication, in people and creativity. Our digital revolution has changed the landscape of marketing, advertising and communication beyond recognition. Brands are no longer in control of what the consumer sees or knows because consumer behaviours have changed. Ads are skipped on TV and blocked online, less than half of all emails are opened and people are unsubscribing from websites that produce intrusive or irrelevant content. In 2018, the content you create needs to be given as much importance as the products you sell. We believe traditional advertising, as we know, is no longer effective and brands need to rethink their approach. Which is why, at WALK, we encourage our clients to adopt a consumer-centric approach to marketing by integrating their content production and planning, ensuring a consistent brand message and output across the whole business. We know that 98% of senior marketers believe having and following a content strategy is important for marketing success, yet only 55% have a documented strategy. (source: www.contently.com). This is why we have developed a unique way of managing and categorising content by consumer interaction. Our Content Wheel allows us to take a more process-driven approach to content marketing to create meaningful content that is owned by the consumer and adds genuine value. Because we know how hard it is for businesses to shift to a more consumer-centric marketing model, we help you to integrate your strategy and can even help re-structure your teams in-house.