Wake Media Information

We’re Wake Media. We're a branding and experience agency committed to Authenticity Branding - an approach where we facilitate direct, sincere, human connections with our clients and their audience. To best accomplish this, we engage holistically with the media and methods that best suit our clients' needs. We prefer not to think of the services we provide as disconnected offerings or rinse-and-repeat solutions. At the risk of sounding pretentious, we think it’s important to communicate how we see things and the values that inform our work. We actually care about these ideas, and we use them in making decisions from small to big. Our approach, Authenticity Branding, involves understanding who our clients are and communicating that in the most sincere, direct way possible, and we’re fiercely convinced this is the best way to connect to an audience. We aim to decrease the amount of bullsh#t in the world, even if just by a smidgeon, by introducing as much authenticity and originality into our work as we’re capable of. We envision a future where products thrive on their actual merit and nobody has to pull the wool over anyone’s eyes.