Director, Tortillas and Snacking Business Units @ (March 2018 - July 2025)
Director of Marketing, Foodservice @ (May 2016 - March 2018)
Senior Marketing Manager, Bakery and Specialty and Pizza Toppings BUs @ (June 2013 - May 2016)
W. Shefchik Education
Brigham Young University
Master of Business Administration (MBA) (Marketing)
1992-2000
W. Shefchik Skills
Brand Development
Brand Management
Business Case Development
Business Development
Competitive Analysis
Consumer Products
Cross-functional Team Leadership
Customer Insight
FMCG
Fast-Moving Consumer Goods (FMCG)
Food
Forecasting
Go-to-Market Strategy
IRI
Integrated Marketing
Leadership
Management
Market Analysis
Market Planning
Market Research
Marketing
Marketing Management
Marketing Research
Marketing Strategy
P&L
P&L Management
Pricing
Pricing Strategy
Product Development
Product Innovation
Product Launch
Product Management
Product Marketing
Retail
Retail Activation
Sales
Sales Operations
Segmentation
Shopper Marketing
Strategic Planning
Trade Marketing
W. Shefchik Summary
W. Shefchik, based in Bentonville, AR, US, is currently a Senior Sourcing Manager at Nile Commerce. W. Shefchik brings experience from previous roles at Brigham Young University - Idaho, Tyson Foods and Del Monte Foods, Inc.. W. Shefchik holds a 1992 - 2000 Master of Business Administration (MBA) in Marketing @ Brigham Young University. With a robust skill set that includes Brand Development, Brand Management, Business Case Development, Business Development, Competitive Analysis and more. W. Shefchik has 4 emails and 3 mobile phone numbers on RocketReach.
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