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W. Johnston Location
Plano, TX, US
W. Johnston Work
Head of Growth @ (April 2026 - Present)
Director, Digital @ (December 2025 - April 2026)
Board Member @ (November 2025 - Present)
Co-Founder @ (January 2024 - November 2025)
GTM Engineer @ Perry Weather (February 2025 - October 2025)
Staff Performance Marketing Manager @ (August 2024 - January 2025)
Senior Web Marketing Manager @ (February 2021 - August 2024)
Marketing Manager @ (May 2019 - February 2021)
GTM Consultant @ (September 2022 - December 2022)
Marketing Lead @ (January 2019 - May 2019)
Digital Marketing Intern @ (May 2018 - August 2018)
W. Johnston Education
Texas Tech University - Rawls College of Business
Master of Business Administration (Big Data Strategy)
Baylor University - Hankamer School of Business
Bachelor of Business Administration (Marketing, Entrepreneurship & Corporate Innovation)
W. Johnston Skills
A/B Testing
Accelerated Growth
Adobe Analytics
Adobe Experience Manager (AEM)
Agile Methodologies
Agile Project Management
Airtable
B2B Marketing
Backlog Management
Big Data
Big Data Analytics
Cascading Style Sheets (CSS)
Clay
Content Strategy
Conversion Marketing
Conversion Optimization
Cross-functional Initiatives
Data Analysis
Data Ethics
Design Thinking
Digital Engagement
E-Commerce
Entrepreneurship
Figma (Software)
Front-End Development
Go-to-Market Strategy
Google Analytics
Growth Hacking
HTML
HubSpot
Inbound Marketing
Interviewing
JavaScript
Lead Generation
Leadership
Logic Pro
Marketing Strategy
Microsoft Excel
Optimization Strategies
Outbound Marketing
Positioning (Marketing)
Product Management
Product Marketing
Product-led growth
Qualitative & Quantitative Research Methodologies
REST APIs
Rapid Prototyping
Requirements Analysis
Search Engine Optimization (SEO)
Smartlead
Social Media Marketing
Software as a Service (SaaS)
Stakeholder Management
Team Management
UX Research
User Experience (UX)
User Interface Design
User Stories
Web Marketing Strategy
Wordpress Development
jQuery
W. Johnston Summary
W. Johnston, based in Plano, TX, US, is currently a Head of Growth at Greenshades Software. W. Johnston brings experience from previous roles at Greenshades Software, Rugged Access Project, Willowbrook Counseling, PLLC and Perry Weather. W. Johnston holds a Master of Business Administration in Big Data Strategy @ Texas Tech University - Rawls College of Business. With a robust skill set that includes A/B Testing, Accelerated Growth, Adobe Analytics, Adobe Experience Manager (AEM), Agile Methodologies and more. W. Johnston has 2 mobile phone numbers on RocketReach.
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