VYE Information

VYE is an oral nicotine mist built around a simple idea: nicotine should fit into life, not dictate it. A compact format with no charging, no combustion and no inhale. Just a fine mist, used under the tongue, designed to fit naturally into everyday moments. We believe different moments call for different formats. VYE isn’t here to ask people to choose sides. It’s another option within a nicotine category that continues to evolve. From formulation and device development to manufacturing, packaging, fulfilment and retail, VYE has been built with the full product journey in mind. As the brand grows, we’re focused on expanding retail and distribution, building strong commercial partnerships and developing the next stage of VYE. Fresh. Simple. Fast.