VTech Competitors

About Melissa & Doug From classic wooden toys to crafts, pretend play, and games, Melissa & Doug products provide a launch pad to ignite imagination and a sense of wonder in all children so they can discover themselves, their passions, and their purpose. Since the company’s founding 30 years ago, Melissa & Doug has consistently delivered innovative products that inspire open-ended thinking, encourage kids to see new possibilities, and offer Countless Ways to Play. It’s part of a bigger vision to Take Back Childhood. Because by giving children a true childhood with the space and freedom to explore their world, we give them a path to realizing their full potential! Led by its namesake co-founders, the brand’s headquarters are in Wilton, Connecticut, with offices in New York City and various other locations across the globe. Today, the brand has become one of the most trusted names in children’s products with more than 2,000 toys, crafts, and games that are designed in-house and available in more than 100 countries. HOW WE PLAY…AT WORK: • Imagine in our workplace of wonder! Imagine the possibilities, asking “What if…?” We recognize that, just as there are countless ways to play, there are countless ways to work. • Create playful productivity! In our playful environment we look at accomplishments differently and understand that creativity allows for variations in the path to achieve each person’s goal. • Explore empowerment and discovery! We believe real learning and growth happens when we have the time and space to explore our world, pursue our passions, and follow our curiosity. • Connect to our collaborative community! We treat people as we would want to be treated – with honesty, authenticity, and respect. • Think with ingenuity and originality! We see opportunities in problems and pride ourselves on doing things differently, continually thinking about why we are here and what it means to inspire. Learn more at MelissaAndDoug.com.

In 1931, Herman Fisher and Irving Price embarked on a journey to change the toy industry. Their goal: creating playthings that inspire a child’s development. More than 85 years later, Fisher-Price remains deeply rooted in the belief that play is the way children learn best. To this day, understanding the importance of play in building a child’s skills is the fundamental principle, as the company strives to enrich the lives of families with young children around the globe. United by the passion for a child’s safe care and development at each age and stage, the people of Fisher-Price work tirelessly to bring families the best toys and baby products in the world. Some of the company’s best-known brands include Laugh & Learn®, Little People®, Power Wheels®, and Imaginext®, and it’s also a leading developer of character-based toys for children’s programming such as Thomas & Friends™, Blaze and the Monster Machines and Mickey Mouse Clubhouse. Fisher-Price is a subsidiary of Mattel, Inc. (NASDAQ:MAT). For more information, visit www.fisher-price.com or connect with Fisher-Price on Instagram, YouTube, Facebook, Twitter or Pinterest.

For over 50 years, KidKraft has been crafting toys and furniture to amplify and enrich childhood through spaces and places for kids to live, learn, play and explore. Our collection of dollhouses, play kitchens, trains, swing sets and indoor and outdoor furniture consistently win awards and accolades from industry leaders. Thoughtfully designed to fit all families, homes and backyards, our items value classic imaginative play with nods toward technology to embrace a well-rounded, modern-day kid’s needs and wishes. We are design-inspired, consumer-led and kid-proven to be a top toy manufacturer in the industry now and for decades to follow. Wanna Play? It’s how kids often introduce themselves. No names, No handshakes. Just a straightforward question that means, “do you want to be friends and have some fun?” At KidKraft, we’re built around play. What makes us play experts, you ask? Well, aside from never truly growing up (why would you want to?), we juggle these five bubbles that keep our play floating to a higher standard. P – Power of the team – We bond over common goals and uncommon ideas. Embracing diversity of thought and background is a core ingredient to our process. L – Lil’ Something Special – Our products are smile-starters. We cartwheel toward delivering joy, wonder and fun through spectacular features and extra attention to the small things. A – Adventure into Everything – Innovation isn’t easy, but in order to leapfrog over the competition, we have to get our hands dirty. After all, making messes is part of the fun! Y – Young at Heart – Here, we’re kids for life! Brain breaks consist of kickboxing, yoga and chef-made lunches. We bond over field trips, themed happy hours and playing it forward by volunteering our time. ! – Leave ‘em Speechless! – Everything we do leaves us amazed, and we want our little customers to feel the same.