In 2002, Icon Motosports burst onto the scene and set out to revolutionize the motorcycle apparel industry. Icon's creators recognized a hole in the race-focused industry - the lack of protective apparel and helmets for the new 'street' based rider. Icon's products were immediately embraced by this aggressive new generation. The result was core to Icon's mission: Placing top-level protective gear on the most at-risk group of motorcyclists. "Ride Among Us” is not only Icon's slogan, it is our invitation to like-minded riders and motorcycle enthusiasts to share in Icon's motocentric lifestyle.
Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best.