Voyado is the agentic OS for retail. 95% of retailers aren’t set up to succeed in the AI era of commerce. Shoppers now use AI to discover, compare, and buy. Retail teams work in Slack and AI assistants, not closed systems. Both depend on your data, and without context and guardrails, risk grows faster than impact. We bring your customer, product, order, and behavioral data together in one connected system, creating the context retail runs on. With retail intelligence and agentic reasoning on top, AI agents use that single source of truth to make informed decisions and act across the full customer journey. Voyado offers two products that run together in the agentic OS for retail: Voyado Product Discovery (search, browse, and recommendations) and Voyado Customer Engagement (loyalty, marketing automation, email, SMS, app push, and digital wallet). Leading brands across Europe work with Voyado, including H&M, Paul Smith, Nudie Jeans, and Jack Wolfskin. Backed by Viking Global Investors, Novax, Verdane, eEquity, and H&M Group.
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The Voyado annual revenue was $63 million in 2026.
Johan Bäckarlin is the Founder and Chief Entrepreneur of Voyado.
320 people are employed at Voyado.
Voyado is based in Stockholm, Stockholm.
The NAICS codes for Voyado are [5112, 513, 51, 511].
The SIC codes for Voyado are [737, 73].