Mindshare is a media services brand that accelerates Good Growth for its clients in the age of transformation. Good Growth is business growth that is enduring and sustainable whilst also helping to shape society and the world for the better.
We accelerate Good Growth for our clients by using Precisely Human Intelligence that combines data science and behavioural science to understand consumers and their motivations better and we act on that intelligence through the intentional use of media, connecting brands with consumers around their shared values.
We were the first purpose built company created by WPP and today our 10,000 people operate in 116 offices in 86 countries, helping to drive Good Growth for our clients, our people, the industry and the world.
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people.
That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow.
Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless.
We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers.
The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses.
#GrowFearless #PositiveProvocation
Carat is the world’s first media agency and is privileged to work with some of today’s most storied and innovative brands. Designing for people, Carat pioneers in media to build modern businesses by getting brands closer to the people who matter. Most recently named a leader amongst global media agencies by Forrester, Carat is consistently ranked the #1 media agency in the world.
With more than 12,000 experts in more than 100 countries, Carat is a dentsu company that delivers an unparalleled capability to unlock real human understanding and connect people and brands through powerful, engaging media experiences. We define media as the new frontier of modern business that combines the speed of technology with the art of empathy.
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