Voodoo Ltd Information

Most businesses that come to us have already done the strategy. They know D2C is the right move. What they have not figured out is the space between the boardroom decision and the first parcel leaving the warehouse. That space is where Voodoo works. We are the D2C implementation partner for FMCG and manufacturing brands. We have been doing this for 25 years, long before 'direct to consumer' was the phrase everyone started using. Our clients are typically in one of three situations. 1. They have never sold direct and need someone to show them the map and build the road. 2. They have inherited a D2C function that is underperforming. 3. Or a previous attempt has failed and they need an honest diagnosis, not another strategy deck. We cover the full picture: consulting and strategy, technical integration (including bridging legacy ERP systems to modern ecommerce via our Voodoo Connector), operations and fulfilment, marketing and content, analytics and reporting, and interim or fractional leadership where a business needs senior D2C experience without a permanent hire. Channel conflict is one of the most underestimated risks in D2C, particularly for manufacturers with established dealer or distributor networks. We have navigated this for global brands and know that getting the politics right is as important as getting the technology right. The thing that keeps clients with us is straightforward. We do not stop at the strategy. We are in the spreadsheets, on the calls, and in the warehouse during launch. We fill the gaps until the team can run it themselves, then we step back. The team you meet is the team you get. No strategy deck without delivery.