Volition Project Information

Are you making your customers more capable? Volition Project is a strategy consultancy built on a simple premise: brands stand out when they stand up for people. The strongest brands don't declare what’s right for their customers - they hand them unique tools, clear the barriers, and back them as they reach their own goals. Empowered customers become loyal customers, and that loyalty is the most durable growth there is. We align five disciplines around that single win-win: • Customer Research - It all starts with knowing your customer. Or more importantly - knowing something about them that your competitors don't. • Brand Strategy - Clarify why you exist around your customers' aspirations, and stake a position competitors can't authentically copy. • Offering Development - Align value propositions, products, and services to grow the business without diluting what makes it relevant. • Service Innovation - Leading brands can’t just make products anymore. Customers are shopping for brands-as-service - solutions to their problems or “jobs to be done”. • Customer Experience Design - Design how it feels to engage with you, from first impression to lasting relationship: transparent, supportive, built to be returned to. Founded in 2014 by Drake Pusey, a Harvard GSD lecturer and 30-year veteran of brand, digital, and advertising agencies, Volition Project is senior, lean, and close to the work. No layers, no bottlenecks. Just expertise and a healthy dose of humanity.