A family business for the past 80 years, the Swiss company Vitra collaborates with leading designers to develop innovative products and concepts for contemporary home and office environments.
Joining a portfolio of furniture classics by Jean Prouvé, Charles and Ray Eames, George Nelson and Verner Panton, these products are used worldwide by architects, companies, the public sector and private individuals to build inspirational spaces for living and working.
The Vitra Campus with buildings by some of the world’s leading architects and the Vitra Design Museum with its exhibitions on design and architecture, design archives and a comprehensive furniture collection are all part of Vitra. They inspire visitors, inform the design process and create an atmosphere in which innovation flourishes.
Find the privacy statement at www.vitra.com/privacy
MUJI was founded in 1980. Its origin was a thorough rationalization of the manufacturing process with an eye to creating simple, low-cost, good quality products. Specifically, we reexamined products through three lenses: material selection, inspection process and simplification of packaging. For instance, if you omit the bleaching process for pulp, the resulting paper is light beige in color.
MUJI used this paper for its packaging and labels. The ensuing products are remarkably pure and fresh. In notable contrast to the prevailing over-embellished products in the marketplace, MUJI's products both won great appreciation and sent shock waves not only through Japan but across the entire world.
Mujirushi Ryohin, MUJI in Japanese, translates as "no-brand quality goods."
MUJI's goal is to give customers a rational satisfaction, expressed not with,
"This is what I really want" but with "This will do." "This is what I really want" expresses both faint egoism and discord while "This will do" expresses conciliatory reasoning.
We have been credited with being "resource-saving", "low-priced", "simple", "anonymous" and "nature-oriented".
There are more than 1,000 MUJI stores around the world carrying more than 7,000 items ranging from clothing and household goods to food and even houses.
But the foundation of our ideology hasn't changed since the day we were conceived; like the compass that points due North, we continue to orient ourselves to the basis and universality of daily life.
Since 1872, we've been crafting long-lasting design. Design that transforms the everyday into something special - into something beautiful and unique. Because we create a world for those who want more. Who love to be inspired, intrigued and surprised everyday. Who want a life out of the ordinary - exceptional in every way.
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