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Vlad Cherevko Location
Paris, FR
Vlad Cherevko Work
Vice President General Manager, Europe @ (January 2025 - Present)
Chief Transformation and Strategy Officer @ (January 2021 - January 2024)
GM and Managing Director, Washing Business Sector, Haier | Hoover | Candy, EMEA @ (January 2017 - January 2021)
Product, Innovation, and Marketing Director, Refrigeration Product Category, All Brands, EMEA @ (October 2015 - October 2017)
Marketing Director, Head of Brands and Digital and e-Commerce and Insights, EMEA Region @ (January 2014 - October 2015)
Head of Pepsi @ (February 2012 - January 2014)
Marketing Director @ (April 2009 - February 2012)
Brand Manager, Baby Care (Pampers brand) @ (May 2007 - April 2009)
Associate Brand Manager, Fabric and Home Care (brands: Tide, Fairy, Mr. Proper) @ (May 2005 - April 2007)
Guest Lecturer @ (November 2024 - Present)
Independent Board Director @ (April 2022 - Present)
Partner @ (January 2024 - Present)
Guest Lecturer @ (November 2023 - Present)
Recruiter, Minneapolis, MN, USA @ (January 2004 - January 2004)
Sales Associate, St. Louis, MO, USA @ (January 2003 - January 2003)
Market Research, MN, USA @ KatoLight (January 2002 - January 2002)
Vlad Cherevko Education
Ecole des hautes Etudes commerciales
Master of Business Administration
2021-2022
Insead
(Finance)
2018
Bethany Lutheran College
Bachelor of Arts (Marketing, Management)
2001-2005
Vlad Cherevko Skills
Analysis
Brand Equity
Brand Management
Business Development
Business Strategy
Business Transformation
Competitive Analysis
Consumer Behaviour
Consumer Products
Corporate Governance
Corporate Strategy
Cross-functional Team Leadership
Customer Insight
Digital Marketing
E-commerce
FMCG
Fast-Moving Consumer Goods (FMCG)
Go-to-market Strategy
Income Statement
Innovation
Key Account Development
Key Performance Indicators
Leadership
Management
Market Analysis
Market Planning
Market Research
Marketing
Marketing Management
Marketing Research
Marketing Strategy
P&L Management
Performance Management
Project Management
Sales
Segmentation
Shopper Marketing
Stakeholder Engagement
Strategic Alliances
Strategic Initiatives
Strategic Planning
Strategic Vision
Strategy
Trade Marketing
Vlad Cherevko Summary
Vlad Cherevko, based in Paris, FR, is currently a Vice President General Manager, Europe at PRÆSIDIAD. Vlad Cherevko brings experience from previous roles at Haier Europe and Whirlpool Corporation. Vlad Cherevko holds a 2021 - 2022 Master of Business Administration @ Ecole des hautes Etudes commerciales. With a robust skill set that includes Analysis, Brand Equity, Brand Management, Business Development, Business Strategy and more. Vlad Cherevko has 2 emails on RocketReach.
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