Viv Higher Education Information

Viv Higher Education is a Boston-based, woman-owned full-service marketing agency for colleges and universities. Specializing in strategy, creative asset development, and media campaigns for enrollment-focused initiatives, we implement best practices in pre-college, undergraduate, graduate, and non-credit marketing, lead generation, and conversion. We put strategy first and reach the right audiences. We are experienced in marketing to a wide range of unique audiences, including high school students; Latinx, military, LGBTQ+, and international students; and online learners. We emphasize research-driven value propositions in the right places to increase leads, applications, and enrollments. We know how to collaborate in complex and matrixed university environments. We understand the priorities of faculty, administrators, employers, communities, alumni, and other higher education stakeholders, and pride ourselves on our ability to facilitate win-wins that result in strong outcomes for all. We are curious. We learn as much as possible about our partner organizations and their needs at the beginning of a project and throughout our work together. True curiosity welcomes many voices and seeks constructive feedback. We couple this curiosity with clarity: we never lose sight of the end goal, which is to deliver successful and scalable solutions that help organizations achieve their objectives. Finally, we pride ourselves on being personable, nimble, and extremely responsive to our clients. Our focused team provides the kind of hands-on collaboration that sets us apart from larger web and marketing firms.