VisualDNA, a Nielsen company, specialises in audience targeting, consumer insights and analytics by combining the science of psychology with innovative creative applications and big data. We work with advertisers, publishers and lenders to improve their data collection, analysis and applications. Our audience reach is over 650m global digital profiles enabling advertiser and publisher brands to understand their digital audience at scale and target digital advertising across display, video, search, mobile, CRM and optimisation.. Innovative and patented visual personality profile tests gather profiles directly from consumers and we have collected over 40m to date to drive our consumer insight. VisualDNA was named a “Cool Vendor in Consumer Dynamics” by Gartner in 2015. Over 1,500 brands including 80 of the UK’s Top 100 digital advertisers target their campaigns with VisualDNA for markets such as retail, finance, travel, entertainment, auto, gaming and technology. VisualDNA serves leading media agencies such as Omnicom Media Group, Dentsu Aegis Network and Publicis and enhances the Nielsen Marketing Cloud's owned and operated data set.
View Top Employees from VisualDNA, A Nielsen CompanyWebsite | http://visualdna.com |
Revenue | $27.1 million |
Funding | $18.6 million |
Employees | 12 (12 on RocketReach) |
Founded | 2006 |
Phone | +44 20 7734 7033 |
Technologies |
JavaScript,
HTML,
PHP
+89 more
(view full list)
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Industry | Technology, Information and Internet, Advertising & Marketing, Analytics, Targeted Advertising, Business Services, Data and Analytics, Audience Segmentation, Big Data, Behavioural Targeting, Display Advertising, Data and analytics, Psychology + Big Data = Understanding |
Web Rank | 122876 |
Web Visits | 646480 |
Keywords | Who Am I, Who Am I Quiz, Personality Quizzes, Personality Quiz, Who Am I Test |
Competitors | Clicksco, Crimtan, Koozai, QueryClick, Trapeze Media |
SIC | SIC Code 73 Companies, SIC Code 731 Companies |
NAICS | NAICS Code 541 Companies, NAICS Code 541840 Companies, NAICS Code 54 Companies, NAICS Code 54184 Companies, NAICS Code 5418 Companies |
Looking for a particular VisualDNA, A Nielsen Company employee's phone or email?
The VisualDNA, A Nielsen Company annual revenue was $27.1 million in 2024.
Elle Bembridge is the Creative Product Director of VisualDNA, A Nielsen Company.
12 people are employed at VisualDNA, A Nielsen Company.
The NAICS codes for VisualDNA, A Nielsen Company are [541, 541840, 54, 54184, 5418].
The SIC codes for VisualDNA, A Nielsen Company are [73, 731].