Visoh Information

Visoh enhances women’s beauty through dedicated consultations and highly customizable cosmetic products. “When we opened La Boutique in 2015, we didn’t just want to create the first Make-Up Center in San Benedetto del Tronto — we wanted to bring something more to life.” These are the words of founder Sandra Malavolta. Sandra wanted to create a place where every woman could rediscover her own beauty, highlighting the distinctive features of her face. We firmly believe that every woman holds beauty within herself — in her spirit, in her uniqueness. Enhancing one’s beauty means, on the one hand, correcting facial imperfections, and on the other, working on proportion and symmetry — for example, studying and restoring the correct shape of the eyebrow. One of our greatest satisfactions is when, after a few of our suggestions, a client rediscovers herself and looks in the mirror in a way she’s never seen before. She’s still herself — but with a new light. It was in this spirit that we first created La Boutique in 2015. And it’s with the same spirit that we now present Visoh. We are convinced that evolution, by its very nature, is an unstoppable process. Over the years, working closely with our clients, we have gained a deep awareness of the needs and requirements of the make-up world. Enhancing beauty and bringing out the unique features of a face are actions that require not only great expertise but also the use of dedicated, highly customizable products. This is how Visoh was born — the natural evolution of La Boutique: a completely reimagined make-up center concept and a new make-up line designed to give women a product made specifically for them, entirely customizable. Because your beauty lies in your uniqueness.