With over 1,800 employees and 45 branches nationwide, La Caja maintains its leadership position in Argentina’s general insurance market, with a 7.4% share of the total target market and 10.7% in the motor segment (according to the Argentine Superintendence of Insurance as of June 2026). The company is committed to becoming a Lifetime Partner to its customers. This premise is carried out through an omnichannel strategy that prioritizes proximity to customer needs, the delivery of tailored solutions enabled by technological innovation, and sustainability across the entire value chain.
La Caja is part of the Italian Generali Group, one of the world’s largest providers of insurance and asset management, with more than a century of history and a presence in 50 countries. The Group holds a leading position in Europe and a growing presence in Asia and Latin America, with around 88,000 employees and 75 million clients. La Caja represents the Group’s largest operation in Latin America.
Puntozero es un estudio de diseño formado por la dupla creativa Laura Silva (Argentina) y Claudia Carrasana (España). Nos especializamos en branding, identidades visuales, sistemas gráficos, diseño digital y UX/UI para marcas de Argentina y del exterior.
Trabajamos de manera colaborativa con equipos internos de agencias y empresas, aportando soluciones claras, consistentes y alineadas con los objetivos de cada proyecto. Nuestra dupla opera entre Buenos Aires y Málaga, lo que nos permite acompañar clientes en distintos mercados y zonas horarias.
Participamos en iniciativas de diseño para marcas de Argentina, EE.UU., España, México, Chile y Uruguay, incluyendo empresas como Disney, Coca‑Cola, Natura, Tenaris, Techint, Aeropuertos Argentina, Ministerio de Santa Fe y Discovery, entre otras.
Nuestro enfoque combina prolijidad, claridad en los procesos y una ejecución cuidada que acompaña la estrategia de cada cliente.
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Puntozero is a design studio based between Argentina and Spain. We create branding, visual identities and digital design for brands worldwide, working collaboratively with in‑house teams and agencies.