Virtual CMO Information

As a Virtual CMO, I provide coaching for small to mid-size business leaders to build focused demand generation programs that maximize the return on investment. Client engagements take the form of 30-day sprints to assess and optimize their messaging framework and how it's applied to digital marketing content and campaigns that feed the sales funnel. An "Executive Marketing Roadmap" is built during the engagement to simplify and formalize a marketing action plan to be executed by marketing staff or non-marketing business leaders. Analytics and KPIs are used to measure performance and manage continuous improvement. Contact me for a no-cost assessment and gap analysis of your current marketing efforts.