We're passionate about our wine here at winedirect.com.au. We live, eat and breathe wine… we even drink it… lots of it. We also write about it for national publications, judge it for wine shows... and when it comes to the wine for our store, we put our livers on the line, tasting hundreds of wines each week to ensure the wines we offer are top quality and excellent value. We don't own wineries, relabel the wine then pass them off as unbelievable deals to you - we taste what is currently available and let you know about the good stuff... be it belters from brands you know and love or quirky gems from tiny quantity, independent producers...
It all started about 20 odd years ago when founders, Mark Pradun and Stefan Lipkiewicz opened a bottle shop on Henley Beach Road next to the Squash Courts (the Squash Courts haven't changed, but like many other bottle shops, this one was taken over by a mob that sells groceries and petrol and subsequently shut down). What Mark and Stefan found was that many of their regular customers would call up and say, "Mate, just put a dozen red together for me and can you drop it off on your way home?". Inadvertently this was the birth of the direct wine sales model we use today.
Fast forward a couple of decades and Mark still gets the same phone calls from the same customers (some of these old-timers haven't yet mastered email). The fact that we have been able to retain these original customers (and many others along the way) is testament to the high quality service we provide and that our customers trust us with what we recommend. We stand by the wines we select.
With no customer base, Ben purchased an Isuzu Truck and built a unique service body on his Isuzu truck over a 3-month period, later that year winning the national Isuzu truck of the year award. Vinetech's plan was to service the local Barossa Valley Vignerons and surrounding areas with vineyard machinery fabrication, maintenance and repairs. Growing rapidly Vinetech secured the State Gregoire Grape Harvester Dealership, in turn employing more staff, and set up another Isuzu Truck as a designated 24/7 Hydraulics service vehicle. Vinetech are now the largest Gregoire dealer in Australia. 2013 saw the dealership inclusion of Pastro Custom Ag, currently the most innovative and reputable sprayer manufacturer in Australia. A Leading force, Pastro Custom Ag is now at the pinnacle of sprayer quality, design and market dominance. Vinetech hold the Exclusive Pastro Custom Ag Dealership in South Australia and work closely with Pastro on customers individual requirements. 2014 Vinetech Purchased a family owned and highly respected Grocke Engineering, a 50-year-old engineering business based in Tanunda South Australia. Vinetech's services quickly expanded after the purchase. A retail outlet and steel sales were now added to the Vinetech line-up of services, and an extensive parts range driven by customer demand was introduced. 2016 Vinetech were awarded the Deutz-Fahr Tractor Dealership with a large territory, soon to be expanded. The Brand has been well received by the region, with sales rapidly growing. 2018 Vinetech purchase site 251 Renmark Avenue due to massive customer growth throughout the region and secured the Deutz-Fahr Dealership for the entire Riverland. Vinetech consist of a driven and highly motivated specialised team and are excited about what the future may bring......
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