Vinçon Information

Vinçon was a emblematic shop on Barcelona´s Paseo de Gracia managed to put itself on the beaten track, becoming a place of pilgrimage for locals and visitors alike. The real social revolution of Vinçon was bringing good design to the people, combining urban show, humour and information in a communicative strategy that for decades succeeded in bringing down the barrier created by the supposed elitist aura of design without losing its powerful cultural weight.