Ville deSierre Competitors

ATOUT FRANCE is the France Tourism Development Agency, the mission of which is to promote France as a tourist destination to the travelling public of foreign nations through public information, press relations and commercial promotion activities. ATOUT FRANCE and its partners carry out promotional activities in 33 countries on all five continents, aimed at introducing as many people as possible to the riches of France – its colourful history, the culture, the gastronomy, the countryside, and of course the wine and the shopping.

Tourism New Zealand is the organisation responsible for marketing New Zealand as a holiday destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past decade to make New Zealand one of the world's most well-respected tourism brands.