Viffy Information

Viffy is the attribution layer between off-site demand and in-store purchase. Creator marketing drives real purchases in physical stores. Almost none of it can be proven. Online conversion is measured to the click while the larger in-store outcome stays invisible, so brands under-fund the channel that actually works. Viffy issues brand-funded, single-use digital offers that creators distribute and shoppers redeem at checkout. Every redemption returns as a verified event tied to creator, campaign, platform, store and SKU. Built on the AI 8112 universal digital coupon standard, so offers clear through existing point-of-sale systems with no retailer integration work and a single campaign works across every participating chain. For brands: pay on verified sales, not impressions. For creator platforms: add verified in-store conversion as a native campaign outcome. For retailers: brand-funded demand with observable store impact at no margin cost. Pilots run on existing influencer budgets.