Victor Cuenca Accent Marketing Information

At Victor Cuenca Accent Marketing, we believe in the power of convergence: that the best ideas flourish when people of different origins and perspectives come together with a common objective. That's why we have assembled a first-rate team of content managers, editors and multimedia designers who understand the U.S. Hispanic market and who have the experience to help you conquer this market. While U.S. Latinos share a common language, each nationality carries with it a uniquely individual identity, perspective and approach to the consumer market. The ubiquity of social media has further fragmented this market as an ever increasing number Latinos connect to each other directly, and to their relatives and acquaintances back home, via social media while ignoring traditional media outlets and their corresponding marketing strategies. Our team combines a data-driven approach to the market segment with a profound and intimate knowledge of the cultural insights that give substance to our creative ideas. Our team's makeup reflects this rich mixture. By understanding the complexities of this multicultural market we are able to develop synergies with your organization and its marketing and communications objectives.