Brand Marketing and Innovation Consultant @ Freelance (February 2023 - November 2023)
Senior Director, Owned Brands Innovation and Brand Management @ (January 2022 - January 2023)
GM and Head of Growth (Sales and Marketing), Asia Pacific - Hair Care @ (May 2019 - December 2021)
Head of Marketing, Asia Pacific - Hair Care @ (August 2018 - April 2019)
Regional Consumer Insights Manager, Asia Pacific - Consumer Business Group @ (July 2016 - August 2018)
Regional New Product Marketing Manager, 3M Southeast Asia (B2B divisions) @ (June 2015 - June 2016)
Regional Brand Manager, Asia Pacific – Consumer Health Care Division (Nexcare™ brand) @ (June 2014 - May 2015)
Regional Brand Manager, Asia Pacific – Home Care Division (Scotch-Brite™ brand) @ (October 2010 - May 2015)
MBA Summer Associate, Brand Management - Girls Toys @ (June 2009 - August 2009)
Senior Research Executive @ (March 2005 - May 2008)
Vicki Chen Education
Cornell Johnson Graduate School of Management
MBA (Marketing)
Pomona College
B.A. (International Relations)
Singapore American School
High School
Vicki Chen Skills
Marketing Research
Product Marketing
Segmentation
Customer Insight
Marketing Strategy
Marketing
Competitive Analysis
Data Analysis
Cross-functional Team Leadership
Advertising
Market Analysis
Business Strategy
Consumer Insight
Product Development
Project Management
Benchmarking
Cross-cultural Competence
Brand Equity
Introducing New Products
Ethnography
Global Marketing
Global Business Development
Agency Relationship Management
Market Research
Leadership
Development
PowerPoint
Business Development
Cross Cultural Competence
New Business Development
Cross Functional Team Leadership
Management
Vicki Chen Summary
Vicki Chen, based in California, United States, is currently a Associate Brand Director, Hidden Valley Ranch at The Clorox Company. Vicki Chen brings experience from previous roles at The Clorox Company, Freelance, Grove Collaborative and Johnson & Johnson. Vicki Chen holds a MBA in Marketing @ Cornell Johnson Graduate School of Management. With a robust skill set that includes Marketing Research, Product Marketing, Segmentation, Customer Insight, Marketing Strategy and more. Vicki Chen has 3 emails and 3 mobile phone numbers on RocketReach.
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