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WHO WE ARE TuneUp Media was created for music lovers, by music lovers, with the sole purpose of creating a better digital music experience for everyone. Our flagship product has quickly become the #1 selling plug-in for iTunes (though we also love and also support Windows Media Player), and has amassed millions of registered users worldwide. We're constantly striving to create new ways for us all to get the most out of our music. All from our not so little warehouse in the heart of San Francisco's Mission District. HOW IT ALL BEGAN Launched in 2008 by avid music lover and industry leader, Gabriel Adiv, TuneUp was born out of personal frustration with the shortcomings of his own digital music library. He had too many songs titled “Track 01”, no cover art, and no easy means of accessing additional album, artist or concert information. Everything he loved about his vinyl and CD collection was lost in translation, as the digital music industry scrambled to catch up. We create products to not only address these issues, but also tap the broader digital and social media universe to create an experience far beyond anything Gabe could have found in his liner notes. Now, millions of digital music consumers around the world have used TuneUp to clean up and organize their music metadata, intelligently find and remove duplicate songs, fill in missing album cover art, explore their world of music and share it with friends.

Claire Pinkham of Clarity Communications is a freelance marketing writer with more than 25 years of experience in semiconductors.

Soundwave.com may be for sale. Serious inquiries: sales@defining.com. Any accepted offer will include this LinkedIn page + exact match X.com (Twitter) handle: @soundwave