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Via is an award-winning magazine and website serving AAA members in nine western states. Via is fueled by the strength and integrity of the AAA brand, which drives readership and underscores the credibility of our content. Originally founded in 1917 as The California Motorist, Via today reaches every other household in Northern California with market penetration exceeding that of any other regional media—broadcast or print. Via also serves readers in Arizona, Nevada, Utah, Oregon, Idaho, Montana, Wyoming, and Alaska.

Via magazine Questions

The Via magazine annual revenue was $3 million in 2026.

10 people are employed at Via magazine.

Via magazine is based in Walnut Creek, California.

The NAICS codes for Via magazine are [51].

The SIC codes for Via magazine are [27, 2711, 271].

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