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Vettofit is an Indian pet wellness brand building vet-approved, science-backed preventive care for dogs and cats clinical formulation, human-grade ingredients, honest prices founded by Mohit Mishra. India's pet care market is projected to exceed ₹10,000 Cr by 2028. The overwhelming majority of that market is built around treatment products and services that activate after something has gone wrong. Almost nothing is built for the years before that. We are building for that gap. Our current range includes Wild-Caught Alaskan Salmon Oil, an Omega-3 supplement formulated to support skin and coat health, and a dedicated range for cats. Every product is vet-approved, third-party tested and human-grade. We formulate for Indian breeds, Indian climates and Indian dietary contexts not retrofitted from a global SKU. The roadmap extends well beyond our current range. Joint and mobility, gut health, calm and anxiety, diagnostics, education-preventive care is a category, not a product. Our intent is to own it in India before taking it global. We are positioned to do that because of where we sit in the market. International brands command premium perception but offer no India-specific formulation. Domestic players compete on price but lack clinical credibility. Vettofit is built at the intersection: veterinary rigour, contemporary brand identity, India-first science, accessible pricing. That gap is not temporary it is structural. India is also the right proving ground for a global ambition. Few markets test a brand the way India does across breeds, budgets, climates, monsoons, metros and tier-two cities simultaneously. A brand that earns genuine trust here is a brand built to travel. We formulate to international quality benchmarks from day one because Made in India should mean made for the world. We are building a preventive pet wellness ecosystem, not a supplement catalogue. Care, not just a product. Vet-backed. Pet-loved. · #CareWithVettofit · www.vettofit.com

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Mohit Mishra is the Founder of VETTOFIT.

1 people are employed at VETTOFIT.

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