Veronica Serna Email & Phone Number
Director of International Merchandise Planning @ Skechers
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Veronica Serna Location
- Los Angeles, CA, US
Veronica Serna Work
- Director of International Merchandise Planning @ (February 2024 - Present)
- Senior Global Consultant @ https://iamveronicaserna.com/home (May 2021 - Present)
- Director of Merchandising and Planning LATAM @ (January 2021 - January 2023)
- Director of International Merchandising and Allocations @ (January 2017 - December 2021)
- Senior International Merchandise Manager @ (January 2014 - January 2017)
- International Merchandise Manager @ (January 2010 - January 2014)
- Children’s Merchandiser @ (January 2009 - January 2010)
- Allocations Supervisor @ (January 2008 - January 2009)
- Kids Divisions Outlet Allocator @ (January 2008 - December 2008)
- Human Resource Manager @ (June 2006 - January 2007)
- Merchandise Manager @ (February 2005 - December 2007)
- Operations Manager @ (October 2003 - February 2005)
- Area Merchandiser, Visual and Buyer | Multi-Store Fashion Retail @ (January 2001 - January 2002)
Veronica Serna Education
- Southern New Hampshire University
Master of International Business Administration - MBA (International Business)
2025-2026 - Southern New Hampshire University
Bachelors Degree International Business (International Business/Trade/Commerce)
2025-2026 - FIDM
Associate’s Degree (General Sales, Merchandising and Related Marketing Operations emphasis in Product Development)
Veronica Serna Skills
- Merchandising Strategies
- Data Analytics
- Retail Operations Management
- Visual Merchandising
- Merchandising
- Trend Analysis
- Merchandise Planning
- Forecasting
- Human Resources
- Market Research
- Brand Management
- Multi-channel Retail
- Supply Chain Management
- Inventory Control
- Trend Forecasting
- Data Analysis
- Pricing Strategy
- Store Operations
- Analytical Skills
- Sustainability
- Product Development
- E-commerce
- New Business Development
- Global Supply Chain Management
- Cost Reduction
- Business Strategy Development
- Buying
- Procurement
- Sales Enablement
- Performance Management
- Microsoft Office
- Microsoft Excel
- Driving Results
- Team Building
- Cross-functional Team Leadership
- Interpersonal Communication
- Mentoring
- Team Leadership
- New Store Development
- Trend Research
- Price Optimization
- P&L Analysis
- Continuous Process Improvement
- Strategic Buying/Procurement
- Cross-functional Collaborations
- Revenue Growth
- Process Improvement
- Product Assorrtment Selection
- Apparel
- Sales Management
Veronica Serna Summary
- Veronica Serna, based in Los Angeles, CA, US, is currently a Director of International Merchandise Planning at Skechers. Veronica Serna brings experience from previous roles at https://iamveronicaserna.com/home, Pandora and Skechers. Veronica Serna holds a 2025 - 2026 Master of International Business Administration - MBA in International Business @ Southern New Hampshire University. With a robust skill set that includes Merchandising Strategies, Data Analytics, Retail Operations Management, Visual Merchandising, Merchandising and more. Veronica Serna has 2 emails and 6 mobile phone numbers on RocketReach.
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