Verometrics Information

Verometrics is a single-person consultancy highly focused on market research services for member-based organizations. Most projects are detailed member surveys for strategic planning. The combination of quantitative and qualitative questions with extensive crosstabs and significance testing provides deeper insights than is available with many other research methodologies. We believe that a key ingredient to success for these organizations is an understanding of members themselves - their perceptions, ideas, priorities, behaviors, opinions, and how they make choices. This understanding comes from datasets sufficiently sized and properly sampled so that results can be reported with a defined level of accuracy. We believe in listening to clients to understand their information needs in the context of their operating environment and the unique character of their members or customers. We believe in working collaboratively with clients to find the best solutions. Two heads (or more) really are better than one. Experience matters, and we have over 30 years experience conducting research for member organizations We believe additional time spent up front in questionnaire design always pays dividends in better data and a better report. Shortcuts are unacceptable if the information will be used to make important decisions; proven methodologies and sufficient sample size are required. Verometrics is owned and operated by Brad Rucker. You can contact him at brad@verometrics.com