Cactus was founded in 1990 on the belief that creativity and innovation can solve the biggest, most complex brand challenges.
That belief has only become stronger over time. Because today, growth is harder to come by, competition is constant, media is fragmented, and the pace of change never really slows down. It’s a harsh environment for any brand.
So not only does it take a lot to survive, but to truly thrive – which is exactly what we've helped our client partners do for over 35 years. For decades, we’ve brought integrated strategy, creative, and media solutions to brands in highly competitive, complex industries – from healthcare to financial services, gaming to outdoor, and beyond.
If you're wrestling with a brand challenge, or navigating what's next, we'd love to talk. Reach out to Jill Allday, our VP of Growth – jill@cactusinc.com
We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us.
We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results.
Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed:
Make good trouble.
When the status quo stands in the way of progress, we challenge it.
Be curious.
We ask the tough questions and let the data lead to answers.
Put people first.
We let the user drive the program, not the other way around.
Drive real change.
We obsess over outcomes and actions.
If you need it, build it.
We make stuff that empowers people to act on the things they care about.
Walk the walk.
Progress starts with us: our diversity, inclusion, and commitment to values over profits.
Bold Orange is a leading customer experience agency supporting brands with end-to-end CX needs, inclusive of experience strategy and design, performance marketing and digital media, marketing automation and technology, and analytics and insights.