Verifia Information

Verifia Inc. (formerly NetGeo) is an innovative provider of Internet authentication and identity verification solutions. The company provides enterprises with powerful software protection against system breaches that could lead to the theft of online information and result in fraudulent transactions. Verifia's products enable companies to better protect their corporate and customer data by flagging abnormal user behavior patterns as potential cases of identity theft. The company's solutions are designed to integrate seamlessly with existing systems and are scalable and fast. Verifia's technology is based on an adaptive intelligence engine that not only provides valuable data about consumer Internet use, but also verifies and updates this information continuously. In this way, Verifia creates a dynamic profile of the web user and how he/she typically interacts with a particular web site. Moreover, the company's technology transparently analyzes multiple data points such as Internet Protocol (IP) addresses, web user trends, and user behavioral data, yielding valuable business intelligence in real-time, without having to install software on the end-user's machine. As such, Verifia enables the gathering of significant user intelligence with minimal user experience disruption and personal privacy intrusion. Founded by Michael Yang, the former Co-founder, President and CEO of MySimon, Verifia has a growing list of customers and partners in the U.S. and abroad including Experian, HNC Software, and US Search. Verifia is a privately held company funded by LG Venture Capital, Alps Information Technology Fund, Daesung Corporation, and angel investors, including Michael Yang.