Verbatim Information

Verbatim is community-discourse brand intelligence. We read what large public communities say about a category and turn it into a report where every finding traces back to the quote behind it — who leads, where perception is moving, and where the growth is. The flagship report covers skincare. From public community discourse, we classified 283,343 claims across 8,000 discussions and 143 brands, over three years (June 2023 to June 2026). For each claim: who made it, on what authority, with what stance, on which aspect of which product. There are three ways to read a market, and each breaks in the same place. Social listening counts mentions rather than people. Loud is not the same as representative. Agencies bring real judgment but read a handful of hand-picked threads. Deep-research AI summarizes whatever search returns, with no sample design behind the read and no way to check a claim. Verbatim reads a representative sample of the whole conversation, counts by independent speakers so one loud voice can't tilt a result, and binds every finding to a verbatim quote. Classification accuracy is measured against a reference standard and published in the report: measured, not asserted. A map of the category, not a mirror for your brand. You don't have to be a tracked brand to use it; the value is the read of the whole space. Private by construction: people appear only as Speaker-N, never a handle. Source-agnostic by design: no platform names. Two ways in. Read the flagship report: a sample with the full method and one brand profile revealed in full. Or commission your own: tell us the category or community you want read, and we scope it on the same method. Full category reports from $1,999. https://getverbatim.report