Munchkin is one of the most innovative and fast-growing consumer product companies in the world! With over 350 patents under our belt, we continue to create solutions that leave our customers asking, "how did I ever live without this?" Recognized as #8 on America’s Most Innovative Companies list by Fortune Magazine, innovation is the core of our company DNA and has been driving our designs for 30 years!
Founded in 1990, Munchkin has sold billions of dollars of products through our key retail partners: Target, Walmart and Amazon and has global distribution in over 50 countries. We are industry leaders in design and innovation with over 250 international product and brand design awards!
We lead with our core values and believe that investing in the community is our responsibility. We create opportunities for every child’s potential and well-being through the Radiant Colors program, work to create a sustainable future, and in partnership with the International Fund for Animal welfare have committed to animal conservation. In 2024, Munchkin was honored on Fast Company’s annual “Brands That Matter” list.
Munchkin is a subsidiary of Why Brands, Inc., a new parent company for Munchkin and Curio Home Goods (“Curio”), focused on creating, incubating, and growing the next generation of consumer lifestyle brands. Curio, a premium brand of curated collections of home goods, launched in 2023. WHY’s vision is to establish an expanding portfolio of innovative businesses that align with its commitment to inventive product design.
Happiest Baby is a mission-driven company helping parents raise healthy, happy children, and saving lives. We make SNOO, the world’s first smart sleeper and the safest baby bed ever made—proven to add 1-2 hours of sleep per night—and develop landmark products, content, and services. Our European development center is located in Belgrade, Serbia represented by our daughter company HBI-EU Technologies d.o.o
Burt’s Bees Baby understands that parenting is a tough gig — and while we can’t make it effortless, we can make it easier by helping parents give their little bees the purest start.
We offer high-quality organic products for babies and kids, including clothing, bedding, and skincare. Our signature 100% organic cotton is known for being heavenly soft and gentle on delicate skin, yet super-durable through endless washes. It’s also Earth-friendly and GOTS certified to meet the highest global standard for organic textiles. Best of all, we give parents a break by delivering our premium products at surprisingly affordable prices.
All of this gives us some pretty good buzz. And while that’s nice, we think giving back is even more rewarding. That’s why our philanthropic efforts include donating products to those in need, volunteering in our community, and working to preserve nature’s gifts — like the efficient little bees that inspire us.
Burt’s Bees Baby: Nurture Naturally™
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