CDK Global is a leading provider of retail technology and software as a service (SaaS) solutions that help dealers and auto manufacturers run their businesses more efficiently, drive improved profitability and create frictionless purchasing and ownership experiences for consumers. Today, CDK serves nearly 15,000 retail locations in North America.
Founded in Dayton, Ohio in 1866, Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better results and transform the customer experience.
Reynolds and Reynolds is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Celina, Ohio, and Tampa, Florida, as well as operations in Canada, in the U.K., and Europe.
With products in over 70% of U.S. dealerships, Reynolds features the industry’s only Retail Management System. If you’ve ever purchased a vehicle at a dealership, there’s a good chance we had a hand in that transaction.
Autotrader is the most visited third-party car shopping site, attracting the largest and most engaged audience of in-market car shoppers. As a trusted automotive marketplace, Autotrader is powered by Cox Automotive exclusive consumer insights and data intelligence. Autotrader's AI-driven shopping experience enables consumers to confidently choose their next car faster, ensuring the leads dealerships receive are ready to close.
Autotrader offers comprehensive digital marketing and retailing solutions designed to help dealerships increase brand awareness, capture high-quality traffic, and integrate online and in-store shopping experiences through data-driven strategies and local market expertise.