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Nielsen is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry’s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world’s population.
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Diversified Senior Services, Inc. focuses on the development, acquisition and management of apartments, independent living apartments with services and assisted-living residences for low- and moderate-income seniors. The Company's goal is to offer a continuum of senior living arrangements, consisting of apartments managed specifically for the housing needs of elderly persons, enhanced housing providing additional services for convenient, worry-free living and assisted-living residences when a greater level of support is necessary. The Company has focused its development efforts on 60-unit assisted-living residences and 30-unit senior housing residences. The development, acquisition and management services are performed for both related and unrelated third-party property owners. As of December 31, 2001, the Company managed 52 housing complexes in three states: North Carolina, West Virginia and Pennsylvania.